PCA SKIN® MGF Technology
The #1 esthetician-recommended brand, PCA SKIN®, was expanding their micro growth factor technology offering with the launch of MGF Age Renewal, their most corrective moisturizing cream ever.
The ask? Hero PCA Skin's next-generation Micro Growth Factor technology as the powerhouse behind the lifting and firming benefits of Pro-Max and new MGF Age Renewal Cream.
As Senior Art Director, I helped to define the campaign’s visual and narrative direction, lead pre-production planning, contributed to shot lists and on-set art direction during the photoshoot, and supported post-production through video editing and refinement.
Across the campaign, I translated PCA SKIN’s next-generation Micro Growth Factor technology into elevated, esthetician-trusted storytelling—developing hero visuals, product-science explanations, and social-first assets that highlighted the lifting, firming benefits behind Pro-Max and the new MGF Age Renewal Cream.
Client
PCA Skin®
Year
2025
