Dermatologists understand skin far beyond what consumers see on the surface — yet their expertise is often overshadowed by social media skincare advice.

With Derm Day approaching, EltaMD saw an opportunity to celebrate dermatologists and highlight the difference their expertise makes in patients' lives.

Position EltaMD as the skincare brand most trusted by dermatologists — elevating the brand above the crowded SPF category through authentic dermatologist storytelling.

The Derm Difference

A campaign celebrating the unique expertise dermatologists bring to skincare — exploring how derms see skin differently, and how that perspective changes the way patients care for their skin.