The DermDifference
I helped transform EltaMD’s deep dermatologist loyalty into the “Skin Stories” campaign—an EltaMD × Elle Derm-on-Derm interview series that put real dermatologists’ personal skin narratives front and center. I co-shaped the creative vision, designed hero visuals and video treatments, and built social-ready assets that elevated the brand above the category by turning trusted science into human connection.
Client
EltaMD
Year
2025
In addition to the digital campaign, I helped concept and create the full suite of assets for EltaMD’s presence at the 2025 AAD conference, ensuring a cohesive brand experience across booth displays, educational materials, and on-site content. Working with cross-functional partners and physician collaborators, I made key design decisions that elevated the campaign’s credibility, warmth, and consumer accessibility.
