Presently — Designing for moments of uncertainty
A mental wellness product designed to help people apply therapy tools in real time.
The Problem
Most people in therapy understand what they should do when anxiety hits — but in the moment, that access disappears.
Thoughts spiral. Emotions take over.
And the tools that once felt clear become hard to reach.
The problem isn’t awareness — it’s recall under pressure.
The Insight
In high-anxiety states, people don’t need more information.
They need something immediate, simple, and repeatable.
Support has to exist within the moment itself — not before or after it.
The Approach
I set out to design a system that could:
Interrupt anxious thought patterns in real time
Translate therapeutic concepts into simple, actionable language
Integrate seamlessly into everyday life
Reinforce behavior through repetition, not effort
The System
Presently is a system of physical and digital touchpoints designed to support emotional regulation in daily life.
Core components:
Wearable reminders (bracelets)
→ always accessible, embedded into daily routinesEnvironmental cues (mirror clings, keychains)
→ placed in moments of transition and reflectionLanguage system (CBT-inspired phrases)
→ short, directive, and repeatablePersonalization layer (quiz)
→ helps users identify the reminder they need most
Since launching, Presently has:
Sold thousands of units across DTC, events, and wholesale
Built a growing community of therapy-goers and mental health advocates
Been adopted as a daily support tool by people navigating anxiety and OCD
It’s created a new category of ambient mental health support — tools that exist within daily life, not outside of it.
What I learned
Designing Presently shifted how I think about products:
The best tools don’t require effort — they integrate into existing behavior
Emotional design is about timing as much as form
Simplicity becomes critical under cognitive load
Repetition is what turns insight into change
